The Pink Spoon Food Truck
Design Proposal

Truck WrapDesign Concepts

30 curated concepts crafted to capture the energy, heart, and boldness of your brand.

Prepared for Jenna Belcher | The Pink Spoon
Danville, Virginia — February 2026
by Kyle Buckner
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Your truck is your billboard,
your brand ambassador.

This proposal presents 30 curated truck wrap design concepts for The Pink Spoon's food truck. Each concept has been crafted to capture the energy, heart, and boldness of your brand — from the signature Soulberry Pink to the rich Açaí Plum palette. These concepts focus on the main side panel — your truck's biggest canvas. Once we choose a direction, we'll extend the design to all sides, the rear, and the serving window area.

Browse at your own pace. Heart the designs that speak to you and leave notes on anything that catches your eye. Your favorites will be collected at the bottom so we can align on a direction together.

The Pink Spoon Truck Wrap Concept
30 Unique
Concepts
Fresh smoothie ingredients

Bold, brand-forward,
impossible to ignore.

Every concept is rooted in three guiding principles that reflect The Pink Spoon's identity and mission.

Pink Spoon truck in motion

Brand-Forward Identity

The iconic pink-to-plum gradient, ribbon-spoon logo, and tagline are front and center. Every concept makes The Pink Spoon instantly recognizable from a distance.

Close-up truck wrap detail

Mouth-Watering Appeal

Rich food photography and vibrant color palettes make every passerby crave an açaí bowl. The wrap should sell before a single word is read.

Truck community event

Survivor-Owned Soul

The wrap doesn't just advertise food — it tells a story. The breast cancer ribbon integrated into the logo and the "Survivor Owned" messaging honor the brand's heart.

Review, react, submit.

Browse the concepts below, heart the ones that speak to you, leave notes on anything you'd like to adjust — then send your picks directly to us.

Step 01

Heart Your Favorites

Tap the heart on any concept that catches your eye. Your picks are saved automatically.

Step 02

Add Your Notes

See something you'd tweak? Leave a note on any concept — colors, layout, ideas, anything.

Step 03

Submit Your Picks

When you're ready, scroll to the bottom and send your favorites with one click. We'll take it from there.

The right wrap doesn't just turn heads — it stops traffic, sparks conversations, and builds your brand with every mile.

Your top picks,
all in one place.

Concepts you've hearted appear here automatically. This makes it easy to review and compare your selections.

No favorites yet. Heart the concepts you love in the gallery above
and they'll appear here.

Ready to share
your favorites?

Once you've hearted your top picks and left any notes, send them over so we can start bringing your vision to life.

What happens next.

The Pink Spoon Food Truck at Night Market
1
You're here

Select Your Favorites

Browse through all 30 concepts on this page. Heart the ones that catch your eye and leave notes on anything you'd like to see adjusted — different colors, layout changes, added elements, whatever comes to mind. When you're done, submit your picks at the bottom.

Heart concepts Leave notes Submit picks
2
Collaboration

Review & Align on Direction

We'll schedule a quick review session to go through your favorites together. We'll talk about what drew you to each design — the colors, the layout, the vibe — and narrow it down to one direction that feels right for The Pink Spoon. This is where your vision and our expertise come together.

1-on-1 review call Narrow to top 2-3 Define final direction
3
Refinement

Refine the Winning Design

Your chosen concept gets the full treatment. We refine every detail — exact color matching to your brand palette, precise logo placement, text sizing and hierarchy, and multiple revision rounds until it's perfect. You'll see 2-3 refined variations of the chosen direction.

These initial concepts focus on the main side panel — the biggest canvas and first impression. Once we lock in the direction, we design the complete wrap: the opposite side, the rear doors, the front cab, and the serving window area. Every surface gets the same level of attention so the truck looks cohesive from every angle.

Color matching All four sides Serving window design 2-3 revision rounds Final mockup approval
4
Production

Print & Wrap Your Truck

Once the final design is approved, we prepare production-ready files — high-resolution artwork with bleed zones, panel mapping, and cut lines matched to your Ford E-Series. We handle everything from here: printing on premium vinyl and professionally installing the wrap on your truck. You drive away with a head-turning, brand-building machine.

Production-ready files Premium vinyl print Expert installation Ready to roll
The Pink Spoon — Golden Hour

Every neighborhood deserves
a reason to gather, smile,
and feel something real.

Let's give Danville that reason.